In this file photo, red roses wrapped individually in cellophane wait for Valentine shoppers at the Milton Hershey School Valentines Day flower sale, in Hershey, Pa. (AP Photo/Carolyn Kaster, file)
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Updated: Monday, 06 Feb 2012, 12:08 PM EST
Published : Monday, 06 Feb 2012, 12:06 PM EST
NEW YORK (CNN) - They say money can't buy you love. Tell that to the Americans who will shell out an estimated $17.6 billion this Valentine's Day.
A survey by the National Retail Federation predicts the average person plans to spend about $126, up nearly nine percent from last year.
Men are predicted to spend more than women, shelling out close to $169 compared to their female counterpart's $86.
Jewelry purchases are expected to reach roughly $4 billion, up from $3.5 billion last year.
The second most popular gift - a special evening out - could rake in about $3.5 billion from consumers. Billions more will be spent on flowers, candy, clothing and gift cards.
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