Updated: Thursday, 14 Jan 2010, 2:18 PM EST
Published : Thursday, 14 Jan 2010, 11:10 AM EST
(FOX Providence) - The Super Bowl is fast approaching and while many people are gearing up for the game, there's another battle brewing- the commercials!
Cranston native, Brendan Hayward, is one of six finalists competing in the 6th annual "Crash the Super Bowl" challenge. They are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they also are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’s annual Ad Meter.
It is now up to Doritos fans nationwide to select the three
homemade ads they want to see aired during the Super Bowl XLIV
broadcast February 7, 2010 on CBS, and potentially become the
first-ever consumer-created commercials to rank top-three in the
USA TODAY Ad Meter. The winning ads will not be revealed to the
world - or the six finalists - until they air on national
television during the Super Bowl broadcast.
Once the top 3 commercials air, potential grand prizing for
the contest will be based on each of the three winning ads ranking
on the USA TODAY Ad Meter:
· $1 million will be awarded for a Doritos ad that scores
the number one spot on the Ad Meter
· $600,000 will be awarded for a Doritos ad that scores
the number two spot on the Ad Meter
· $400,000 will be awarded for a Doritos ad that scores
the number three spot on the Ad Meter
Voters Can Go here and join The Smackout’s newsletter to receive voting instructions.
Check out the commercial in the attached clip!